The TOFT Studio is home to the TOFT luxury British DIY knitwear and wool company, offering alpaca and wool knitting yarns and exclusive easy-to-make knitting and crochet patterns. TOFT was founded in 2006 by Kerry Lord, who is also the writer and designer of the Edward's Menagerie crochet pattern series.
TOFT began in September 2006 at the dawn of the handmade, do-it-yourself craft resurgence in Britain. Toft is the name of the small Warwickshire hamlet in which the business operates and from which the brand takes its name. Since 2006 the brand has organically grown to become a dynamic player in the contemporary craft and lifestyle market.
The business came about as a development of Creative Director Kerry Lord's family alpaca farm at Toft Manor, which is now the base for the whole company. Kerry developed the TOFT yarns using the fleece from the family's alpacas, and then came the creation of Kerry Lord's best-selling book Edward's Menagerie.
During the last weeks of her pregnancy with her son Edward in 2012, Kerry taught herself to crochet and made a toy elephant for her new baby. This began the collection of amigurumi animals (of which there are now over 200!) which is now a phenomenon in the global craft industry. Since Edward's Menagerie was published, Kerry has designed hundreds more crochet patterns and produced an additional four books: Edward's Menagerie: Birds (2015), Edward's Imaginarium (2016), Edward's Emporium (2017), and Edward's Menagerie: Dogs (2018). Although bursting with different patterns, each book contains projects which are suitable for complete beginners and is arranged into set 'levels' so that people can move through each book and grow their skills along the way.
We have some of the most popular and cutest crochet kits available, but there are so many on offer. If there's one that you've always wanted to make and we're not currently stocking it, send us an email and we'll do our best to get it for you.
The kits are available in three levels:
TOFT's pure wool yarn range is seriously luxurious, spun in the UK from only the finest handpicked fleeces to ensure a very soft and silky yarn with a wonderful sheen.
You can find out more about the TOFT story here.